An interesting article at greenbiz.com asks the question: Who is the biggest greenwasher of them all? Who makes sweeping statements about environmentally conscious action, with little to back it up? Is it some gigantic corporate entity? Big Oil? Big Ag? Big Chem? Big Pharm? Big Political Lobby Group? Nope. it's the average American consumer. Oh.
The author asks us to consider how often we have claimed to have changed our habits to better protect the earth, and then to consider how much meaningful change we have actually instituted in our daily lives. Do we take public transportation or ride a bike to work? Do we compost? Do we buy the organic, greener label? Every time? Half the time? Or some of the time?
According to the article: "Shoppers overwhelmingly buy what they want, most likely the same things they've always bought, perhaps with an exception or two. Except during brief periods of high fuel prices, they drive what they've always driven with little regard for alternatives. Despite 20 years of green consumers surveys suggesting otherwise, people haven't changed their shopping habits much."
Obviously, some of us do better than others so some of us can shake our heads at this and happily say this does not apply! But it's good to have a reminder once in a while and reflect on how we actually live, versus how we intend to live.
The full story here.
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